EAT AT BARREL - Pastrami

Barrel proudly unveils its new PASTRAMI! Available Mondays while stock lasts. Crafted by Chef Bader using his secret barrel-smoking technique that both smokes and tenderizes the meat for unmatched depth and texture.

Each brisket is slow-smoked over carefully selected hardwoods in the barrel, allowing the smoke to infuse every fiber while the controlled heat breaks down connective tissue for a succulent, melt-in-your-mouth finish. The result is a pastrami with a robust smoky crust, nuanced spice profile, and buttery interior that elevates classic deli traditions into a refined, contemporary experience. Come early: this limited weekly release sells out fast!

Agency: Arzi Holding | AC: Mohammed Saud | Creative: Kristina Egle

NAWAT - Oatification

Chef prepares Nawat’s overnight oats with meticulous style and careful craft, highlighting two thoughtfully chosen flavors: Blueberry and Almond Butter. Each cup is cooled to perfection and assembled using locally sourced ingredient. No artificial flavors, therefore: Every spoonful tastes fresh, honest, and thoughtfully composed. A touch of simple garnish and precise timing ensure consistent texture and a quietly refined morning experience.

AC: Mohammed Saud | Talent: Shihan Rasheed

AOTA - Process

AOTA: All Of The Above. A clothing line rooted in social justice, integrity, and a boundless culture that refuses to be boxed in; designed for everyone from the youngest to the oldest, every walk of life, it honors the craft with meticulous attention to detail, thoughtful materials, and intentional design choices that carry meaning as much as style.

Each piece speaks to inclusivity and purpose: durable, refined, and wearable across identities and occasions, blending heritage techniques with modern sensibilities. More than apparel, AOTA is a platform for values. A celebration of diversity, accountability, and creative freedom, where ethical production and cultural resonance sit at the heart of every seam, stitch, and statement.

Agency: Out The Box WW | Brand: AOTA

Richard’s Coffee - 3 Tiramisu

Richard Coffee’s seasonal lineup arrives like a peaceful encore: three tiramisu flavors: Coffee, Classic, and Pistachio. They step forward to end the playful debate over which is the top pick, choosing collaboration over competition.

The Coffee tiramisu brings a bold espresso backbone that grounds the trio, Classic offers the familiar creamy rhythm that everyone nods along to, and Pistachio adds a bright, nutty counterpoint that lifts the whole composition; together they harmonize into one irresistible dessert set. Local musicians play an authentic soundtrack in the background, turning the tasting into a neighborhood celebration where texture, aroma, and melody blend, proving that the best vibe comes from sharing flavors as a team rather than fighting for the crown.

Be: by Woodex - Since 1994

Be: by Woodex has been crafting exceptional woodwork since 1994, founded by the father of Hossein Ghomsheh and now guided into the future under his stewardship; the company blends a deep heritage of craftsmanship with a forward-looking vision, transforming tradition through meticulous attention to detail and the use of state-of-the-art, environmentally friendly European materials, ensuring each piece reflects both enduring quality and responsible innovation.

DOP: Danush Jeyashankar | Grip: Quintin Morais

GAMZLAND - Nostalgia

Gamzland at Homz Mall is a vibrant playground where kids rule the day. Whether they’re choo-chooing through the train sets, launching off trampolines, battling in arcades, or stepping into the cutting-edge VR zone for immersive adventures. Designed for boundless energy and joyful chaos.

Gamzland encourages imagination, friendly competition, and a little controlled mayhem that turns every visit into an unforgettable escapade. Safe, staffed, and packed with options for every age and interest, it’s the go-to destination for families looking to spark laughter, explore new tech, and let kids be kids.

Creative: Murad Salem

BAKER MEDIA - Landline

Baker Media now has a dedicated landline number to receive calls from clients. A direct, reliable way to reach our team for briefs, revisions, and production updates. While many agencies convene in glass towers and open-plan offices, at Baker Media we literally bake content in an actual bakery; the ovens and mixing bowls double as our soundstage and creative lab, producing work that’s flavorful, tactile, and made with care. Can you believe it?

Call our new landline and talk to a real person who understands both the craft of content and the craft of baking.

Agency: Baker Media | Editor: Shahriar Iftiar | Design: Osama Ordy

FOOTLOCKER MENA - App

Foot Locker has launched its new app, now available on iOS and Android, offering a streamlined way to shop and order your favorite footwear and athletic apparel quickly and without hassle. Designed for speed and simplicity, the app features intuitive navigation, fast checkout, real-time inventory updates, and secure payment options so you can find sizes and styles instantly and complete purchases in just a few taps.

Personalized recommendations and tailored notifications keep you informed about restocks, exclusive drops, and local store events, while built-in order tracking and easy returns ensure a smooth post-purchase experience.

Agency: Baker Media | Director: Goosh Baqer | Editor: Osama Ordy | Talent: Moussa Bacchat

THE MILL KUWAIT - B2B

Mill crafts its sauces specifically for B2B clientele with rigorous attention to quality, traceability, and compliance: every batch is formulated and produced under procedures that align with FCC guidance and Kuwait’s food safety regulations, including validated ingredient sourcing, Hazard analyses, allergen controls, and stringent sanitation and temperature controls throughout production and distribution.

By integrating third-party testing and routine internal audits, Mill ensures consistent product safety and quality so foodservice operators, retailers, and institutional buyers receive sauces that meet both regulatory expectations and commercial performance requirements.

Creative: Aisha Al Bader